Recently I was inspired by a fellow florist who created a survey and asked her family and friends what they thought some common images of bridal bouquets and other wedding floral pieces from Pinterest would actually cost. I know a lot, if not all, of wedding industry professionals have a love-hate relationship with Pinterest... We have found that there is a pretty big disconnect between what the average person wants and what they can afford for wedding flowers. And who can blame them?? Many peoples experience with ordering flowers ends at senior prom and MIGHT involve sending mom some flowers on Mother's Day, but that's just not the same as full-scale wedding and event design.
Most of my clients have never planned a wedding before and really have no knowledge what things like floral arch decor and bridal bouquets actually cost, because why would they? There is no "window shopping" for a lot of wedding essentials. Sure, many photographers will post their pricing packages on their sites, or caterers will have a link to their menu options, but floral design has so much variation to it that there really isn't a way to give flat rate pricing on unique, gorgeous, designed-especially-for-you bridal bouquets, ceremony decor, and centerpieces. We have to factor in the couples taste, season, colors, weather, replacement blooms if something comes in off-color or below quality, and above all: budget, when designing for each individual event.
I'm rambling, so let me try to reach my point... Pinterest is an amazing tool to get ideas for planning your wedding, home remodel, baby shower, or outfit, but the tricky part comes when you click on that photo of your dream bouquet and it doesn't give you a price tag or even a price range like it would with that great light fixture, infant onesie, or sundress. What you get are more images from a gorgeous styled shoot or high-end wedding which only fuels your wedding lust.
Your dream wedding keeps getting more an more gorgeous with every detail pinned until you meet with your planner, floral designer, or cake baker and all of your wedding dreams are crushed because you find out that dream bouquet would cost $950 to make IRL and would basically kill your floral budget. So what's a bride to do?
Well, like the other floral designer I mentioned above, I decide to hit up Pinterest to find some common inspiration images that I get from my brides along with a bunch of other images that fit more with my style of floral design. I created a survey and posted on both my business and personal facebook pages, and waited for all those results to roll in!
I ended up choosing 10 bridal bouquets, 3 different flower crown styles, 3 popular ceremony arch decor designs, 2 large ceremony arrangements, 4 ceremony aisle decor options, and 8 different centerpiece styles that would cover a range of budgets. Below we're going to get down to the nitty gritty on how these items are created and the reasons why they're priced the way they are. I should also have a disclaimer that I'm a boutique floral designer, work out of my home, order my flowers for each individual event, and make all of my designs myself or very rarely with the help of an assistant. My pricing may be higher or lower than other designers in my area that have staff to create their designs, or a brick and mortar flower shop that can make mixed arrangements using theirs extra blooms to sell in the shop if they over-order for an event. With that said, let's dive in to part one of My Pinterest Project: Bridal bouquets and flower crowns.
Overall, my bridal bouquets tend to hang out around the $250 mark (pre-tax). I work very hard to choose flowers that will compliment the style and budget for each of my events, and customize my bridal bouquets to each bride. The bridal bouquet is the most anticipated and most photographed floral piece of the entire day, so I'm always sure to make it look extraordinary no matter the budget!
Flower crowns have become very popular over the last few years and I've gotten more and more requests for them for brides, bridesmaids, and flower girls! The style can vary greatly from big statement crowns to dainty accent crowns to hairpieces that are pinned in.
For big statements crown like the one pictured above center, the average price-guess I got was $88 with a range of $40-$200. I would probably charge $150 for a piece like this and here's why:
Like I said before, the garden roses featured on this crown are spenddyyyyyyyyy. They are a favorite among many a blush/peach/coral loving bride, but they will cost ya. Also, flower crowns are a lot of work. You may not think something so small would cost so much, but it's often the smallest items that need the most manipulation to get them to exist at all. There's wiring of the individual blooms, wrapping the base with greens, wiring it all on, and hiding the mechanics so we can continue to fool the world into thinking these gorgeous little things are effortlessly made. All in all, flower crowns probably take about an hour to make each one, so that is factored into the price as well!
Like the statement crown, the simpler crowns also come with a bunch of wiring/taping/time, but the price tags are lower because they're using a mix of greens and secondary flowers or all filler flowers. The guess range for these two crowns were $20-$100, with an average guess of $52. I would probably charge $45-$75 for these, respectively, but I should mention that the price would depend on size as well as flower choice. A flower girl crown of all filler flowers wouldn't cost the same as one for a bridesmaid because the size of a 4 year old's little noggin is much smaller than a fully grown woman.
Alright, friends. Did you make it through? Did you end up skimming for just the numbers and maybe stop to read about a bouquet that caught your eye? I don't blame you. This was a long one! I hope you enjoyed this informational post and come back for parts 2 and 3 on ceremony decor and centerpieces!